A defining characteristic of Relational Presentation is its use, and reuse, of high-quality visual content. For true visual expression, slides must communicate meaningful graphical ideas and concepts. That is, bullet-pointed, text-based displays no longer are sufficient.

Aspire can recommend qualified professionals for such services, or we often can provide direct assistance with content development. Customized, branded graphics, whether used as decoration or content, give your presentation materials a professional flare that pays big dividends in how people perceive your expertise. We'll be happy to walk you through the process of determining what kinds of imagery are appropriate for your needs.

On the other hand, don't take yourself out of the equation. The shift away from textual display to visual media is a major transition for most presenters. Most of us have given little thought to developing the skills necessary for manipulating pictures, building graphics, recording/editing video, or working with complex animations. Nevertheless, such skills for a relational presenter are about as essential as knowing how to type. Either we need to have these abilities ourselves or we need to work with people who do.

Consider learning at least some basic graphic arts skills—by attending Aspire workshop sessions, taking a community college course, reading books, or even experimenting at random. Alternatively, if media and content development are not your thing, try looking to your company for help.

Large companies sometimes have graphic artists and media specialists on staff who can assist. If not, encourage management to move in that direction. Realistically, most companies (and many individuals for that matter) outsource their graphics and media needs.

Also be sure to look for visual content that already exists in your company or organization. Be on the lookout for relevant media that can be purchased or material that can be converted into a PowerPoint-compatible form. You probably will be amazed at how much already is at your fingertips, waiting to be used.